Notes
Slide Show
Outline
1
PEG-TJ35
CLIÉ® Handheld
  • Q4 2003 Financial
    Impact Summary
2
Key Features
  • Fast processor
    • 200MHz Motorola Dragonball
  • Most memory
    • 32MB RAM
  • Expandable
    • Sony MemoryStick Pro technology
  • Fun
    • Integrated audio player
3
Competition
  • Palm
    • Tungsten E: Aggressive pricing relative to feature set
  • Handspring
    • Treo series: smartphones, price competitive only to existing cell phone users
  • Sony
    • Older model in channel: PEG-SJ22
4
Pricing & Profit
  • Suggested retail: $249.95
    • Drop to $229.95 in Q2 ‘04
  • Wholesale (bulk): $185.00
    • Drop to $173.00 in Q2 ‘04
5
Sales Forecasts
  • North America Release: Oct 20
    •  10,000 units in sales channel
  • 6,000 units sold in first 2 weeks
  • 22,000 units through Q4
  • 60,000 units for SKU lifetime





  • SKU: Stock-Keeping Unit
6
Financial Impact
  • 22,000 units sold in Q4
  • Gross income: $4,070,000
  • Net income: $1,246,080